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Pretzel Lovers Rejoice! HERR’S® Unveils Its Latest Twist in Pretzels with New Pub Style Thins

Nottingham, PA (February 9, 2015) - Herr Foods Inc. today announced the launch of a new variety to its popular line of pretzels, Herr’s® Pub Style Sourdough Pretzel Thins. The snack maker is combining consumers’ love for the hearty crunch of sourdough and the classic thin pretzel into one delicious snack.

"The thin pretzel has long been America’s favorite and we set out to capture that experience, but with a new twist," said Ed Herr, President of Herr Foods Inc. "Now consumers are able to enjoy everything they love about a thin pretzel, with a hard sourdough pretzel crunch."

Ingrained in the company’s German history, Herr’s one-of-a-kind family pretzel recipe is made with wholesome ingredients and generous amounts of naturally aged sourdough. The result is a specially crafted pub style pretzel with extra flavor and extra crunch – great for snacking at home or on-the-go, and also great dipped in mustard or cheese sauce.

The name for the new "Pub Style" Thins was inspired by the timeless heritage of pubs as a place to gather with family and friends and enjoy the locally crafted food and fare. The hearty crunch combined with our specially crafted sourdough flavor also makes for the perfect complement to your favorite beverage.

The new Herr’s® Pub Style Sourdough Pretzel Thins are available now at select stores nationwide and retail for $3.69 for a 12 oz. bag and $1.49 for 3.75 oz. bag. All Herr’s® pretzel products are also available through the company’s website. For more information, please visit www.herrs.com or join the conversation at www.Facebook.com/Herrs.

About Herr Foods Inc.

A recognized leader in the snack food industry, Herr Foods Inc. is headquartered in Nottingham, Pa. The family-owned-and-operated company began 70 years ago in Lancaster, Pa., and now employs over 1,500 people who make 340 delicious snack products that are available worldwide.