HERR’S FIRES UP THE HEAT WITH NEW HERR’S FIRE™

RIDGED POTATO CHIPS AND CHEESE CURLS

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Taste The Flavor And Feel The Heat With These New Flavorful Hot Snacks
Herr’s is bringing the heat to the chilly winter season by introducing two brand new, fiery snacks that deliver big flavor. The Pennsylvania-based Herr Foods Inc., maker of Herr’s potato chips and many other snacks, will debut its Herr’s Fire™Ridged Potato Chips and Herr’s Fire™Cheese Curls in late January.

Both Herr’s Fire™Ridged Potato Chips and Herr’s Fire™Cheese Curls immediately provide the burning sensation expected from spicy foods, but in a unique, flavorful heat experience. The fiery sensation is balanced by savory and sweet notes that are essential in supplying the most delicious heat adventure available in a spicy, salty snack.

“Consumers continue to demand a range of hot and spicy snacks, and our new Herr’s Fire™ potato chips and cheese curls definitely deliver more heat than we’ve previously offered,” said Bob Clark, Herr’s VP of Marketing.   “They each exhibit the kind of memorable flavor profiles that Herr’s is known for, so that the flavor complements the heat level to provide a fully satisfying, spicy snack experience.”

The development of Herr’s Fire™ chips and cheese curls also led the company to another heat-related innovation: it will soon start rolling out unified ”heat meter” branding on its packaging, so that consumers can easily choose between mild, medium or hot heat in many other Herr’s snack products, too.